THE TEAM
Pablo and Ricardo combine experience in electronic security, engineering, marketing and data to support manufacturers and channel partners in Latin America.
Solutions Engineering · Co-Founder
Connects the technical conversation with the needs of the project. His focus on solutions engineering helps explain applications, prepare demonstrations and bring channel questions to the manufacturer.
CMO · Co-Founder
Connects the value proposition with how it is communicated. His focus on marketing and data helps organise information, develop content and give context to commercial follow-up.
PRIMERA LUZ
ALBOR brings together three ways of understanding the business: commercial relationships, engineering, and marketing informed by data. We work in Spanish and English to connect manufacturers with the region’s channel.
Every brand and every market has a different starting point.
Make the scope, open questions and next steps explicit.
Bring technical, commercial and marketing perspectives around the same goal.
A representation relationship starts with shared goals.
